Guys three way for a webmaster to make money online

The three ways are giving Pay per click advertisements,Giving Pay per impression advertisements and giving Pay per lead advertisements.Among these the first one Pay per click advertisements is suitable for a publisher having small number of daily visitors and also they only will get money according that visitors clicks.The pay per click means if any visitor clicks on the ads displayed on your blog or website you will get paid.Pay per impression means if u want to get paid you have to get 1000 visitors to your website.They don't need clicks for their websites but they need their banners displayed on your website and shown it to 1000 visitors.The second one is a good choice for the publishers with daily 1000-100000 visits.They will get lot of money form them.The third one Pay per lead is suitable for shopping sites as i need users to buy some products.The pay rate is high as they are giving commission for the sales.